E-Business Adoption in Marketing and its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses

E-Business Adoption in Marketing and its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses

Content
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Authors
  • Hampel, Alexander
  • Bernroider, Edward
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Projects
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  • © 2004 Academic Publishers/World Publishing Corporation
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Shortfacts
Category
 Paper in Conference Proceedings or in Workshop Proceedings
Event Title
 International Conference on Electronic Business
Divisions
 Workflow Systems and Technology
Event Location
 Bejiing, China
Event Type
 Conference
Event Dates
 2004-12-07
Date
 December 2004
Official URL
 http://www.pri.univie.ac.at/Publications/2004/bern...
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